Logo design

Logo Design Instructions

For this project, you are required to design a minimum of 3 symbols that represent yourself.

Types of symbols

Pictogram: an image that represents an object
Rebus: a pictorial image that represents a spoken sound
Ideogram: a symbol representing a complete idea without expressing words for it.
Trademark or Brand: Marks to signify information about the origin and/or content of a product
Monogram: a graphic symbol consisting of 2 or more letters combined (usually your
initials); printed on stationery or embroidered on clothing.
Coat of arms: the official symbols of a family, state, etc
Logo: a mark or symbol that identifies a company or product

Design specifications:

• One of the symbols must be animated.
• Your 3 symbols must be all a different type of symbol. For example, you can have a rebus, a brand and an ideogram.
• You must be able to justify (orally or written) why you chose certain colors, fonts, shapes.  Example: Xerox justified its logo by saying that "lowercase letters ... seemed friendlier ... deeper red and a thicker font, to stand out better on the Web and on high-definition television... a ball to suggest forward movement and "a holistic company" A series of variously-colored "connectors" - swirled lines, reminiscent of the ribbons used to connote support for AIDS and breast cancer research - that Xerox will etch on conference rooms at its new headquarters in Norwalk, Connecticut, and that it will use to connect images and text in commercials & advertisements."
• One of your designs must include the use of either Photoshop or PowerPoint.
• Your designs will be displayed for all AISM students to see.
• You are not allowed to use any images from the internet or any symbols that already belong to a brand (i.e: Nike), as this violates copyright laws.
  

Logos will be printed (or drawn) in color and posted on the wall outside the computer lab.

Deadline for all logos to be turned in and posted: 4 June (Thursday)