Be ready to answer the meaning of this quote from Paul Rand. Will ask you next class (Friday).
"A trademark is not merely a device to adorn a letterhead, to stamp on a product, or to insert at the base of an advertisement; nor one whose sole prerogative is to imprint itself by dint of constant repetition on the mind of the consumer public. The trademark is a potential illustrative feature of unappreciated vigor and efficacy; and when used as such escapes its customary fate of being a boring restatement of the identity of the product's maker."
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